| TruckOSaurus said: I think the word they're looking for is "cornered". |
Well I know what I'm listening to for the next half-hour.
@OT, he would say that even if it wasn't true, and I'm sure some will think it is untrue. I do think people have been jumping to conclusions, as I've seen/heard some saying this represents a reversal from his comments last year. I don't think it does, and in fact I don't see how it possibly could. Although this deal was just announced recently, surely it was inked months ago. Isn't this the "mystery tech acquisition" Nintendo made in Q4 2014? It certainly fits the bill. That would mean Nintendo has actually been planning this for at least a year, and the fact that they'll have their first mobile game ready to release within the year supports the idea that this has been in the works for more than a few months.
So, think about everything they did within the past year. All of the new hardware (amiibo, New 3DS) and games they've announced and released, the cross-medium promotion strategy with their IP. All that time, they were already planning on taking the plunge with mobile this year. From afar, the mobile shift looks like another attempt to return to profitability after other efforts fell through, but all of these things are actually part of the same strategy. The details of it are just being drip-fed to the public over the course of a couple of years.
