EpicLight said:
Nintendo has started to market the game indirectly (with the recent Press videos).
What they NEED to do is directly market the game to its consumers - not only word of mouth indirectly.
If Nintendo wants Splatoon to be a system seller, they'll need to do a Direct on it to show how the game could be "The next best thing" from Nintendo.
I don't blame them for being bad at marketing new IPs since consumers always react differently to them, no matter the target audience. But what they need is to get the game out. Get the game out.
Starting next week or so, give out little goodies every week until launch to maintain that hype and pass word of mouth and start marketing directly via YouTube videos and gameplay features that we still don't know much about.
|
I like this idea a lot and I think it would work. I'm ready for some ink!!!
