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Everyone here making fools of themselves by jumping to conclusions, or by wishing someone else would snatch the trademark from Sony should read this comment:

Tachikoma said:
they get up to a year to renew/reapply before another company or entity can legally claim it, i dont really see this as being any different than purposely paying a bill late.
but whatever counts as news, i guess.

Sony never "lost" the trademark. They'll renew it soon enough without even sweating a little.