They're high-energy attention grabbers targeting kids, parents of kids, and the casual market in general. Not especially amusing, but they do get your notice and communicate the product. Should be pretty effective for the kind of customers you want to get with TV advertising.
The core market like us has already watched a half-hour's worth of gameplay footage on Gametrailers and IGN, after all. :P

"The worst part about these reviews is they are [subjective]--and their scores often depend on how drunk you got the media at a Street Fighter event." — Mona Hamilton, Capcom Senior VP of Marketing
*Image indefinitely borrowed from BrainBoxLtd without his consent.







