I actually prefer it this way. It forces one to keep themselves invested to the game and look up details if they want to keep up and inform themselves more about interesting games at your own pace instead of getting constantly wacked by the überhype hammers as if consumers where targets in a whack-a-mole. I know there's litteraly no way they can keep up to the hype and will disappoint in some way in any case, which is why I stay clear to them until I can read any tests about them.
It worked out very well for me, too. My last big AAA game from a third party publisher (bar 2 fighting games on the Wii U, Tekken Tag Tournament 2 and Injustice: Gods among us on an eShop sale) had been Dragon Age: Origins, and I don't feel like I'm missing out on anything and haven't been disapointed ever since by any game purchase.
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