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I think it has to do with the Preview/video criticism and madness that happens. Look at all the flack that, for example, Wolfenstein the New Order got and that turned out to be a great game. Developers are, to an extent, afraid to give too much out cause people go ape **** and the media loves to feed on that sorta crap. And the other, more legitimate side is no better: reviewers are forced to be critical of early stuff because people won't stop preordering games so if you want to be proconsumer, you have to try and warn early cause many people just won't wait for a product to come out.