Will Nintendo make a smartphone?

[anghelcrayz]

hsrob said:

anghelcrayz said:

Well, in the same principle that Nintendo is in the console market where they obviously do not directly compete with Sony or Microsoft. They may be able to take advantage of a middle-end platform with Nintendo IPs.

https://www.youtube.com/watch?v=MYCDDVSq_2o

I knew someone would say this :)

The difference with their games consoles though is that they are surviving, even profiting, in a niche that they know and understand very well, and where the competition, costs and complexities of doing business are well understood by them (even if some would argue otherwise)

Certainly, there's nothing to say they have to 'compete' with they big players, they could look for a similiar niche in the smartphone realm but it would still require SIGNIFICANT financial investment and expansion of their business into areas with which they aren't very familiar. Risk is high, competition is intense, they don't know the business that well, margins are low..... 

Conversely, selling software for smart devices requires relatively insignificant changes to their fundamental business. Initial risk is low and the reward is potentially very high.

Nintendo is a versatile company. I'm sure you're familiar with their rich, diverse history. I'm confident they may will adjust perfectly fine. In general, however, I agree with your post anyhow.