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The slow adoption of these formats is because every format takes a long time to build awareness of the format and for people to feel comfortable buying into it. The mistake many people have made is they looked at analysts' sales estimates for the PS3 and expected nearly 20 Million people to have PS3 systems by now and made poor estimates on the number of movies that should have been sold by now.

In reality, most consumers will not show any interest in either format until Christmas 2008 (at the earliest).