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So since Nintendo is the second-largest shareholder in DeNA, they "own" a big figurative chunk of their platform, Mobage. Since Nintendo owns the platform, at least in part... that makes anything they release for it first-party, yeah? Especially since they're working directly with DeNA. It's like Nintendo publishing another company's game, only in this case Nintendo is the "other company," and they actually partially own the "first-party."