Can the XB1 take back the US crown?

[vivster]

Hiku said:

"Don't have a chance" isn't relevant to what I said though. Because that's refering to being #1. Which is the exact opposite of my point. I'm talking about the number of sales they can generate with the amount of money they invested during the US holiday sales. Mainly in EU and UK. Where Xbox One is doing well overall, just not nearly as well as PS4. And obviously never will.
My point was why this focus on being #1 in the US, when you could possibly gain a bigger market share % in another region with that same effort?
Yes, USA is the biggest market. But there's also less room for growth there for the XBO than there is in EU. Chances are that most people who jumped in on the holiday sales were going to buy it anyway at some point.
We've seen UK especially respond well to XBO deals and bundles. But they never got anything near what US got during the holidays, where XBO was sold at a value of $150 in some places. ($450 for console + 5 free games + $50 gift card.) Why not spend at least a portion of that money there? They'll never know unless they try. And UK is a good market for them.

I doubt that a marginal increase in a few smaller markets will be worth a possible leadership role in the US. I mean it's pretty clear that by now they have already given up every other market except US and UK so even if they invest now it wouldn't make a difference.

Every small portion they spend on other markets can't be thrown at the US market. And by looks of it they need everything to stay competitive and achieve their goal.