|
Teeqoz said:
Basically what I'm wondering is what the hell was Sony thinking with the PS3? It seems like they had no plan on how to make money on it long term, yet they took a gargantuan short term loss on it. Wth Sony? Oh, did you change your sig? It looks different 😄 |
I think their end game (harhar) for the PS3 was to push blu-ray as the new standard for visual media, then benefit from their portion of the royalties over the next 10+ years. Blu-ray did manage to become the standard for HD, but the rise of digital and cost of blu-ray movies (relative to DVDs) meant its market share has been much smaller than they were likely hoping for.
They were probably also expecting the PS3 to sell considerably better, which would have increased how quickly they could reduce manufacturing costs. Add in game sale royalties (which they would also have expected to be much higher), and they could have generated a pretty good profit.
I'm not 100% sure about any of this, but it's my best guess as to what they were thinking (based on what I do know). I'd like to think their plan wasn't literally to burn money :p
TL;DR - They dun goof'd
Their strategy for the PS4 makes much more sense (much lower risk and potentially higher reward).
And yeah, it is. Same design as the original, but I changed the games ^^








