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Landguy said:

Another added thought, Apple isn't much into putting ANY cost into the software they sell.  So, the real margin on their software is close to 100%.  They are just a pass through of other peoples stuff with very little cost to them.

Sure they have a great profit margin from that perspective, but not close to 100%. They also have operation costs for keeping the appstore and the free services (Maps, Messages, Mail, FaceTime, iCloud, iOS upgrades...) running: data centers and its personnel, net traffic costs, curation, support,...