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Landguy said:

Let's look at the below charts, as we love charts here on the Chartz:

Worldwide Mobile Phone Sales to End Users by Vendor in 2014 (Thousands of Units)

Company 2014Units 2014 Market Share (%) 2013Units 2013 Market Share (%)
Samsung 392,546 20.9 444,472 24.6
Apple 191,426 10.2 150,786 8.3
Microsoft 185,660 9.9 250,835 13.9
Lenovo* 84,029 4.5 66,463 3.7
LG Electronics 76,096 4.0 69,094 3.8
Huawei 70,499 3.8 53,296 2.9
TCL Communication 64,026 3.4 49,538 2.7
Xiaomi 56,529 3.0 13,423 0.7
ZTE 53,910 2.9 59,903 3.3
Sony 37,791 2.0 37,596 2.1
Micromax 37,094 2.0 25,431 1.4
Others 629,360 33.5 587,764 32.5
Total 1,878,968 100.0 1,808,600 100.0

Source: Gartner (March 2015) *Results for Lenovo include sales of mobile phones by Lenovo and Motorola.

Of course, M$ is only a few million behind Apple at this point.  So, M$ has securely planted itself into the low end of the market of mobile phones.  I think that M$ is taking the long term approach to this.  They know they need the scale and distribution model in place as they have done.

"Securely planted"? The Microsoft/Nokia phones have fallen from 251 to 186 million and lost second place!