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Faxanadu said:
NJ5 said:
That would actually mean a 100% margin, since they're getting double of what they paid.

I would have expected more like 40 €... Why would the retailer be the one who makes the most money? Downloadable games can't get here soon enough...

You are right. 100%.

The retailer is the one with the buying power. Everything goes through him, he offers shelf space, he has access to customers AND he takes the risk. He buys the games and its his risk if they sell or not. So why shouldnt he get a big margin?


I don't think retailers take a bigger risk than publishers... Publishers invest millions into making a game, how much do retailers spend on a given game? If they're not sure a game will sell well, they'll just order a small amount of copies, and reorder later if it sells out.

With the current business model, I don't see retailers taking much risk from selling games.

 



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