a way Sony can save it's mobile division

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aLkaLiNE said:

kowenicki said:

Despite what people here want to believe, Windows mobile OS is actually beginning to carve a nice little niche for itself and other handset manufacturers are now looking at it again.

But to think a Sony only OS would do well is ludicrous, even Samsung are wary of pushing their Tizen OS too quickly or hard. If sony ditched Android and went their own OS overniohgt then their phone sales would drop off a cliff. Just stop making Mobile phone Sony, I (and other shareholderd) will be very grateful.

 

The potential for success is there. As a shareholder, I want them to look at the mobile communications field as an area for growth. Its hard to look at sales figures from apple or Samsung and not have envy, especially considering the profit margins on iPhone are what... 300%? That's exactly the kind of market they should be stepping into, not coming out of. As a company that has some well designed hardware kits known for being durable, theres more incentive toward playing the game right now than not.

 

Once again, it would be foolish to create another OS at this point so I agree with you on that. The development would be too stressful for the fragilebstate they're in.

Do you not understand that there is no profit to be made on Android? Your example of iPhone is exactly why they have to make their own OS. Making their own OS does not mean trying to go head to head with Google and Apple tomorrow. They have to build around the base where they are strong. The PlayStation Phone would be geared towards Sonys highest spending consumers, and largest and most loyal fan base. If they sell 50M PS Phones it would be a more profitable venture than 200M Xperias, because these people would be using PlayStation Vue, PlayStation Video, PlayStation Music, PlayStation Now, and buying games and apps on PlayStation Network. Every dollar spent on the platform would be going to Sony's revenue and creating new profits, and massive growth. 

They have to attack this just like they have with home PlayStation consoles. They tack on an extra feature (CD, DVD, Blu-ray) and let it be a trojan horse to getting the platform places it never would have been. Then as the user base grows you start to branch out and market to the wider audience. Like I have said in other threads, the first 50M would be in the first two years. With that size of userbase, they would start to attract some apps on iOS and Android over to their platform, as they continue to become more competitive that migartion will continue.

They have everything they need to kick this off and be one of the top mobile platforms in the world by 2020. All they need to do is get the PlayStation Phone out on all major carriers and let the consumer take over from there. They would own Japan within two years, 4 years in Europe, and they would have Apple and Google shaking in their boots in the US by 2020.