a way Sony can save it's mobile division

[KBG29]

Ruler said:

Captain_Yuri said:

Not really... Windows Phone/BlackBerry is the perfect example as to why getting rid of android is a bad idea. If you aren't iOS or Android, you are going to fail miserably and that is due to the fact that your appstore is no where near as big as iOS or android and therefore, most people won't care about your phone. And I highly doubt people care about the Playstation Brand when it comes to mobile and anything to do with Playstation can be done while keeping Android as your OS

Imo, the thing that sells hardware in the mobile space isn't specs or anything like that, its Marketing and that is where both Apple and Samsung hit their audience cause imo, both Apple and Samsung can sell shit but they can market it to make it look like gold which the casuals will buy it and that is where Sony needs to improve on if they want to save their mobile division. Don't get rid of Android cause they need the apps library, and sure, integrate playstation but mostly focus on marketing and somehow find a way to market it as great if not better than Samsung/Apple and they will be competitive again

Iphone is best example why getting rid of adroid is a good idea. Vita and 3ds have also own OSs and they sell decent if they would be a smartphone model. 10 million vita users are willing to buy a handheld so sony could easily convince these folks to buy one single device instead of 2 which is more convenient. Espacially in japan where IOs is more popular than andoid sony could easily take that market back with a handheld/smartphone hybrid. And most money also comes from the eco systems which sony isnt owning on android.

This is exactly it. Vita already has an amazing OS, all it lacks is phone and text. Apps will come in time, and they do not all have to be their day one. If Vita can sell 10M to hardcore gamers. Then a PlayStation phone can easily match those sales, and should blow past them in no time. There is absolutly no competition in the market for a phone like this.

As you said, with all of these customers on a Sony OS and buying from PlayStation network, the relationship between Sony and the consumer goes beyond the day of purchase. In this case every dollar spent on the device from that day forward goes towards Sony's revenue and increases their profits. Sony would make multiple times more money selling 50M PlayStation Phones than they would selling 200M Xperias. The Android market in a no profit venture with no room for growth, PlayStation puts Sony in charge of their future and offers massive oppertunity for profit.