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It's simple, casual gamers don't f* care about hype, actually, they usually don't know about hyped games. They buy games they think they will like or that other friends liked. Not to mention that casual gamers are the mass market.

In PS360, there games that please most of the core gamers. But, in the other hand there are many core games that appeal only to a small amount of gamers (niche tittles) - that implies in low sales.