Word of mouth is right. For example:
My cousin bought Carnival Games a few weeks ago. My uncle had told him that HE heard it was a good game at work, so he forced my cousin to get it. He didn't enjoy it as much as the rest of the family did.
This is half a year after it released.
Of course, Carnival Games also has a pretty good marketing budget, with commercials running Saturday and Sunday mornings.
Game Party has lots of marketing in the UK.







