Iwata still believes that one piece of software could turn around their fortunes

[DonFerrari]

RolStoppable said:

The_Yoda said:

I'd like to be wrong and he didn't say they were completely abandoning it but with a statement like "The notion that products sell well if we run big TV advertisements or make attractive (discount) offers in sales seasons is no longer accepted." sure sounds like they don't believe in it anymore.  I'm not sure how long you have been around but I've been playing since the 80's and from my standpoint at least, Nintendo does not advertise nearly as heavily as they used to. I see probably 10 to 1 adds from either Microsoft or Sony relating to hardware or software in comparison to Nintendo.  Again I said "I see" so I am talking strictly about what I am exposed to these days.

So your interpretation of "no longer accepted" is " "TV advertisements aren't the be all, end all they once were anymore"" ... ok I think your interpretation is incorrect although your statement is not. TV isn't as important as it once was now that we have the Net.  Remember I pre-date the Net.

Well, their actions (New 3DS launch ads) contradict your interpretation.

The overall reduction of ads for 3DS and Wii U can easily be explained by previous ad campaigns not having the desired effects. That was caused by these products having features that weren't desireable, so there isn't much of a reason to throw money at an ad campaign when it's already clear that it wouldn't increase sales at a high enough level to justify such an investment. That's why the notion that big TV ad campaigns are the solution can no longer be accepted. They were also talking about attractive discounts and that's something that they tried with the 3DS (in 2012 and 2013, I think); the same reasoning applies here.

I just think tv ad is so hard to justify the amount of money put on then. I hardly remember any ad that made me want to buy something conciouslt... maybe it manipulated me on subconcious level.