This is really the root of Nintendo's problems, it's not a name, it's not a TV commercial (or lack thereof), it's not because one game is one way instead of another, etc. etc.
This is the problem right here, and until its changed, Nintendo likely will never be relevant in the console business:
These 10 people are the ones with power, they are also the ones who are out of touch with the modern market. As long as they are the ones driving the bus, the bus is going to veer way off course.
You can change other things, but ultimately you're just putting lipstick on a pig. And yes I know some of these people are very nice personalities and have designed some great games, but that's not what a person this high up on the board of directors should be charged with.
You don't hire your barber to fix your car. The console business is 90% now in the West, the above 10 people don't have the first idea of how to appeal to the modern Western market.
