RolStoppable said:
Well, their actions (New 3DS launch ads) contradict your interpretation. The overall reduction of ads for 3DS and Wii U can easily be explained by previous ad campaigns not having the desired effects. That was caused by these products having features that weren't desireable, so there isn't much of a reason to throw money at an ad campaign when it's already clear that it wouldn't increase sales at a high enough level to justify such an investment. That's why the notion that big TV ad campaigns are the solution can no longer be accepted. They were also talking about attractive discounts and that's something that they tried with the 3DS (in 2012 and 2013, I think); the same reasoning applies here. |
- proof ? I could say the lack of fresh Sushi was the cause. I seem to remember you scolding others for such leaps without proof.
I would say the idea that "The notion that products sell well if we run big TV advertisements or make attractive (discount) offers in sales seasons is no longer accepted." is more likely the reason for an anemic launch advertising campaign surrounding the Wii U. That said I have no proof to offer either so it is kind of moot. Another thing neither of us has addressed is "in sales seasons" which to me would equate to the Christmas season. Was the advetising for the NN3DS durring the "sales season" ? Alas it was not so my interpretation has not been condradicted, so sorry.
