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Lawlight said:
Steam logs the user in by default. How many users actually go in a disable the auto-login? No idea. But I can see that there's only 6M users currently online.

Most 7th and 8th generation consoles also log the user in by default when you turn on the device. How many active users are on PSN, XBL or Nintendo Network each month?

How many concurrent users are the record on PSN, XBL or Nintendo network.

And Steam ain't preinstalled on each PC sold. You have to install it and open an account... so there are no "accidental" steam users who are counted.