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Soundwave said:
Lets be honest ... Nintendo hasn't been "cool" since about 1992/93 when Sega began to outmarket them. That just continued in through the Sony/MS era. Aside from a few pockets here and there (N64 launch + having GoldenEye and Wii before it became old hat).

Is being cool something to be really worth it? in my point of view being professional and bring out quality games is the right way to do it. I dont see how a gaming company can be cooler then the other if it just targets another demographic. Cool doesnt exist, only the influence!