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Well right now everyone is running on different strategies it seems. Sony is letting their exclusives fall where they may for the most part while the multiplats carry them, Nintendo is trying (emphasis on trying, hopefully they succeed) to have their exclusives released throughout the year to keep the baseline up and provide key boosts, and MS is doubling down on the holidays. We'll see how it goes, but I don't think this strategy will be sufficient for MS to gain real ground on Sony. This is the age of connectivity; their lack of exclusives could easily become a hot topic that hurts the Xbox image for the remainder of the year leading up to the holidays if it catches on. Either way, they won't be able to just ignore the lack. They'll get good Holiday sales, no doubt. But this strategy could cause their baseline to tumble, but it's not a sure thing either way.