I never read Ioi's explanation of the amazon widget, but what you described is a hopeful alternative to the numerous ads we have now.
AFAIK however, amazon pays only 4% commission on every item sold through one of its affiliates. After each game sold vgchartz will essentially be making about 2-2.5$. Ioi would probably find a better alternative with commission junction which pays a much higher commission after sold items.
Nonetheless the current setup of ads is becoming very obtrusive, unfortunately, and looking at most of the ads on here they're extremely untargeted which means ioi is getting an even smaller cut for each ad impression then would they be targeted to the demographic of the site. He would best start by fixing up his adsense account and making the ads far more targeted, because it's no surprise he isn't making much with the ads showing now.
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