Soundwave said:
"Target everyone" just doesn't give a product any direction or focus. And consumers feel that too. Apple for example, lots of kids want Apple products. Badly. But does Apple make any design or marketing decisions specifically for kids? Not really. They know they are an upmarket, premium product. And that image immediately resonates with consumers. Whereas lets look at a product "for everyone" -- the Wii U. It tries to do ten different things with no real cohesive sense of identity or brand market. There's a saying I like it goes something like this "pick one side of the street to walk on, if you walk in the middle of the street, you're just going to get run over". |
Perfect post. I was just going to say Targeting "everyone" specifically means not taregting kids in order for the device be well percieved amongst older demographics. If there content, fun and hype is there, kids will want it. You don't need to make it baby blue and glow in the dark, unless by kids we're talking toddlers in which case they're not valid target for any gaming machine lol
