Should Nintendo Target Adults More With Their Next Handheld?

[sc94597]

Soundwave said:

sc94597 said:

I don't see many elderly/middle-aged people playing games on their iPads/iPhones (if they have any.) Many adults in that age-range don't even have smart-phones/tablets. A dedicated handheld is relatively simpler to use on the otherhand. They insert their game, they click the icon and play. 

I never saw any elderly people playing Brain Training period. Go to an airport, you'll see adults killing time playing on their iPhone allllllll the time. 

Brain Training's appeal was actually more with cashing in on women's insecurities about aging (hence the Nicole Kidman commercials), but that audience is extremely fickle, there's always some new diet fad/craze/anti-aging cream that they get obsessed with every year or so. 

They were a demographic. 

http://www.ncbi.nlm.nih.gov/pubmed/22253758

My Great-Grandmother (who is 91 now) uses it as part of her dementia therapy, and my grandmother (61 years old) used to play it all the time. 

Sure the middle-aged population were also a demographic, but certainly they weren't the only one. 

By the way, all consumers who aren't hobbyists are fickle. The CoD brogamers and Guitar Hero players are just as fickle as Brain Age and Wii Series gamers. Only a moderately sized niche of gamers are dedicated fans who won't change their tastes and who will buy the same thing again and again. The reason why these consumers of such demographics moved elsewhere to find entertainment was because the games that targeted them were not innovating, and they got bored. This doesn't make such demographics the problem, but the developers/publishers.