Soundwave said:
From a marketing POV I'd have turned the tables on Sony/MS.
Instead of marketing with men/teenage boys in their commercials primarily I'd market with celebrities. Megan Fox, Zack Galafanakis, Psy, that sort of thing (whoever was hot circa 2012). I'd aim for commercials that are funny/cool.
I'd take the piss out of "hardcore gamer" and reposition them as the nerdy type, just as Apple successfully repositioned Windows PCs are something for squares. I'd push XBox/Playstation as the brand for nerdy teenagers who don't have girlfriends and neckbeard types who live in their mom's basement still collecting comics. I mean yeah, it's tough, but I'd do it in a loving tounge in cheek way. Poke a little fun at the XBox/Playstation "dudebros" culture.
Plus it'd make the commercials more fun, and that's more in tune with Nintendo anyway.
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And yet Windows still does pretty well overall. The PS/xbox isnt just dudebros, its people who like video games PERIOD. Thats why they are putting up the numbers in the speeds they are doing. And I doubt Ninty is going to pay celebs that kind of money, they barely want to spend for advertisment.
The thing is even if they did position PS and xbox as something for nerds, what would that change? isnt that how video games were seen for a while? Its not going to stop those nerds the ones who will buy things consistently from buying those systems and its not going to get them to buy Ninty and its not gonna have the casuals come back
