The potential of PlayStation Vue and Subsidized sales, can it change the industry?

[KBG29]

Intrinsic said:
haha.. I've thought about this before and basically saw this coming. I think I even made a thread sometime last year talking about this.

all Sony has to do is offer the service up for $70/month. PSvue($30/month), PS+$4/month and $20/month for the PS4. that will be for the zero down option. and yes it could be the one single biggest boost to the PS4 or PlayStation in general. unfortunately though, this isn't easy to pull off at all.

I think Sony needs a good internal motto. Mine would be "Advertise and Subsidize". The hardest part is getting the word out, and getting people to try something new. But, once the ball is rolling, it is really hard for anyone else to slow it down. 

Basically, they need to go on a year long add campaign, and get all of their partener companies putting out all kinds of adds. They should get nice support through out the baseball season since MLB Advanced Media is the backbone of the service, and they also have the partnership  with MLB and MLBPA as the only official and authentic MLB game. Setting up Kiosks at Walmart and Best Buy, would do wonders as well. Having PS Vue in action at as many major retailers as possible to show how it works, and give people an idea of what it is, so they don't have to jump in without experience.

The one thing I hope they are not planning, is expecting this thing to take off by plain old word of mouth. Sony has a terrible history of just hopeing things will work out. Product placement and WOM have proved to fail them time and time again. They have been screaming from the mountain tops with PS4, so hopefully, they will take the same approach here, and shoehorn it into every marketing oppertunity they can.