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jmorris724 said:
hypothetical: hell freezes over.


Seems to happen once or twice every ten years in this business though (something unthinkable, unbelievable, etc.). That's part of what makes it a fun business to follow. Hell does freeze over. 

To be honest the Nintendo-Sega rivalry was always far more intense than Nintendo's competetion with Sony. These days Nintendo and Sony barely compete head on in any real way and Sony is even fairly complimentary of Nintendo, the freaking head of their game division is saying they need Nintendo to be successful for the industry sake. 

In the Sega-Nintendo days, in one passage of the Console Wars book higher ups from Sega and Nintendo nearly come to blows outside of a New York hotel, lol. Yamauchi was so incensed with Sega's gains in America that he publicly threatened to fire his own son in law (Minoru Arakawa) in Japan's largest newspaper for allowing Sega to paint the SNES as a kids toy. Now *that* was an intense rivalry. 

Today Sega is probably one of Nintendo's closest allies, lol.