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spemanig said:
Captain_Yuri said:
Probably securing space for retailers and starting shipping production as well as many other things


For four months? It doesn't take that long.

It's not about how long it takes. It is about when every single retailer has the right amount of store-space for the game (which costs money.) It is about aligning advertisements with the release date so the maximum amount of coverage and hype is built before it is released. It is about choosing a good launch period in which no other releases conflict or there are no extended droughts. There are so many economic factors to consider which are greater than software development when selling a game. Otherwise developers wouldn't need publishers as much as they do.