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Mummelmann on 10 February 2015
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super6646 said:
Mummelmann said:


You forgot the most important thing; Microsoft can afford to play at price wars and sustain minor losses a lot more than Sony can.

I really do believe that MS will go all-out to take the US and possibly the UK.

Agreed, people ALWAYS deny this! The US is in the bag if they play it right, and with a bit more effort the UK could be as well. Both these countries see LOTS of brand value through Xbox, and this will in turn help it throughout the mid to later parts of the gen. But its still early on, and anything can change (well except for Wii U becoming number #1, thats not happening no matter what)!


That's because people make the assumption that "Microsoft won't want to lose money", when the reality is that software (the 360 has an amazing attach rate in the US and UK) and Live fees and other income are the primary concern of modern console manufacturers; MS can easily make up their losses on software and Live subscriptions should they take a small hit on each One unit sold. Bigger installed base = more software and subscriptions.

Their recent efforts to tie the One more into Windows gaming shows that they mean business; I am both excited and alarmed at the prospect (excited because I hope it will shift more focus onto PC gaming from MS again but alarmed because I fear they might want to make the PC more like Xbox as a gaming platform).

I have said it all along; I think MS will take the US and possibly the UK.