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small44 said:
KLAMarine said:
Here's why a company might choose to target casuals:

casual $ > core $

Casual are more dificult to convince ,Nintendo fail to convince them to buy a wii u.

Core gamers just give him a more beautiful game graphics and he woul buy it

Casual is not a loyalist consumer,  they easy to persuade and don't understand about core product. What happen to Wii U is the same with  Vita, They did failed on positioning their product, and the consumer already attract to real tablet rather then Wii U tablet, and also casual gamer spend money less then core gamer and they don't see any useful meaning buying another tablet (Wii U) for the sake of gaming only.

That how funny thing is while Nintendo having difficulty positioning their console on market, SONY having difficulty positioning their handled on the market and both come from Japanese corporation.