What lessons did Nintendo learn this gen you think?

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Soundwave said:

The whole lateral thinking gobblydeegoop doesn't really even apply today IMO.

Yes it was a great line from Gunpei Yokoi ... for the 19-freaking-80s.

It's not 1989 anymore.

You have 8 year olds walking around with with is effectively a super high resolution personal computer in their pocket these days.

When I was a kid yes, the first time I saw a Game Boy, I went "wow". But to me at the time a transforming Optimus Prime toy was amazing. 

To be fair it worked pretty damn well 2006-2010, but in essence I agree, it is a futile strategy in today's market. People don't want "different" any more.