The whole lateral thinking gobblydeegoop doesn't really even apply today IMO.
Yes it was a great line from Gunpei Yokoi ... for the 19-freaking-80s.
It's not 1989 anymore.
You have 8 year olds walking around with with is effectively a super high resolution personal computer in their pocket these days.
When I was a kid yes, the first time I saw a Game Boy, I went "wow". But to me at the time a transforming Optimus Prime toy was amazing. The bar has been raised quite a bit.