Why did Sony choose to target the casual market instead of the core gamer with the PlayStation Vita?

[MoHasanie]

Kerotan said:

MoHasanie said:
They were trying to make the Vita appealling to all those smartphone gamers but they failed.

Why didn't they get all those smartphone gamers on it?

No casual gamer wants to buy such an exepensive device just for gaming. A smartphone can play games and do so much more than a Vita.