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Soundwave on 08 February 2015
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JWeinCom said:
Soundwave said:


I don't really buy this line of reasoning, if anything that would say that you should be marketing *more* if you're the one trying to sell the 300 dollar product. Also these ads are not just running during the Superbowl, I've seen the Kate Upton one as mentioned like 10 times this week alone. 

It's not a matter of more or less, it's a matter of spending that money wisely.  Advertising is not free, and more is not necessarily better.  

When you're dealing with a 300 product as opposed to a free one in a similar category, your product is fundamentally going to be more niche.  So, more advertising is probably not a great idea.  What is a good idea, is targeting the demographic that is likely to buy that product.  The superbowl has such a broad audience that most of the products being advertised are things like cars, food, hygeine products, etc, which have a really broad audience.  There's a reason why no retail games were advertised during the big game.  They have a narrower appeal, and it didn't make sense.

As people have pointed out in this thread, the target audience, profit margins, and business model are so different that it's a silly comparison.  That's not to say that Nintendo's marketing has been great, but it is to say that the premise of this thread is fundamentally flawed.


If you can afford it I don't see how a Superbowl commercial is somehow a bad thing, especially if you actually have a good commercial. Also it's not like many products advertised during the Superbowl are "free", there's plenty of luxury products that cost well in excess of $300 advertised during the Superbowl. 

But no one is even saying Nintendo has to advertise during the Superbowl. More like just advertise period during shows actual people over the age of 10 years old watch. 

These smartphone ads are not just Superbowl ads, they are running constantly now even after the Superbowl. 

The 3DS spots on Better Call Saul/Walking Dead is finally a step in the right direction, but Nintendo's dug themselves in a very deep hole. 

Microsoft does advertise during the Superbowl they just chose to focus on the Surface tablet as that's more important to them than the XBox. Sony actually did have a Superbowl commercial for their Xperia Gaming phone a few years ago too and had a commercial for The Order (PS4 game) during the Superbowl pre-game this year. Sony also advertises heavily with FIFA/champion's league soccer/World Cup, which is the Euro equivalent to the Superbowl.