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And so Nintendo's marketing continues its upward trend. Now we wait and see if the Wii U's marketing will continue up. Mario Party 10 will be interesting to see where the marketing goes, given its aesthetics (although the "screw with your friends" mind set does appeal to a lot of older people I can think of. Splatoon, Xenoblade Chronicles X, and Devil's Third will be the real tests as well as Mario Maker. I'm betting Devil's Third will get something similar to the Bayo2 treatment, with very targeted advertising.