Nintendo Getting Outmarketed By Smartphone Games

[Scisca]

To all the people saying that it's a totally different thing to advertize a $0 game and a regular game and console and thinking they are oh so smart by just stating that - I somehow can't see much of a difference between these ads and what I see aired by MS/Sony. Take a look at this ad (don't know how to embed, sorry).

https://www.youtube.com/watch?v=FVsgso273EE

What's the difference? They all use celebrities and it works for MS/Sony, it works for mobile games, but somehow when it comes to Nintendo it's suddenly a different cattle of fish and they should be treated and behave in a different way? Somehow the Universe works differently when it comes to Nintendo? Please explain why you think it is so.

I think Nintendo is stuck in a coma, they have no identity whatsoever and have no idea what to do with themselves. The Wii had a clear message, both to casuals and the core gamers. At this point unless you are an active forum user you have no idea what Nintendo is trying to sell and why you should buy it (a sidenote to people eager to jump the gun - I plan to buy both N3DS and Wii U and think they are great products, but the general marketing is just non-existant). They need to get this sorted out and finally send a clear message. Getting celebrities on board wouldn't be a bad idea (in fact they had a Justin Bieber and Mariah Carrey 3DS ad a few years back, why is all that gone? Not that I like them, but it's better than nothing), but only after they finally find out what they actually want to do. At this point they just surrendered, quit the media space and took the low profile way of not spending anything on ads and settling for whatever profits the old faithful Nintendo fans give them. That's why they are only present on Youtube/Twitch - nobody but the old faithful fans cares about that or is exposed to it. Not a good long term strategy as they are losing mindshare and it's a scary perspective for the future. They are almost obliterated in the home console market and should they follow this gen with the Fusion console they could use all the help the handheld popularity could give them. Getting dominated in both markets and losing all mindshare makes it much more difficult for their next product.


And to all people arguing this shouldn't be just mobile vs. Nintendo, but vs. Sony and MS as well - mobile isn't competing with home consoles. It is destroying dedicated handhelds though and MS has never entered this market, while Sony has been eliminated from it this gen and they have already laid down their weapons. N is the last man standing and that's why it's only Nintendo's problem and their fight at this point. Mobile games won't pull people away from playing Halo at home


PS. Do you Americans really find this Upton hot? She's average at best to me. There are tons of hotter girls in every single club I go to. Such a blocky and unattractive figure... My gf has a much better body than she does.