| JWeinCom said: Instead of arguing with all of the stupidity coming out of this topic, all that I'll say is this. It's a good thing that people from these message boards are not running Nintendo. I'm not saying Nintendo's marketing is perfect, but if people here ran Nintendo, they'd be broke within a week. Pro-tip: Marketing a $300 machine (or even a $60 game) that is based on a one time fee is vastly different than marketing a F2P game that relies on micro-transactions. |
So Nintendo's philosophy of basically never marketing at all is the smart play?
I'm not saying they should spend a billion dollars doing something stupid like buying Capcom because I like Megaman or something idiotic like that; but having some mindshare with the general audience might be something worth investing in rather than letting your competitors (from both angles, MS/Sony on one front, and smartphones on the other) basically have free reign while you sit back twiddling your thumbs doing nothing for years at a time.
At some point the whole "we don't like to compete (Iwata's own words), because we're Nintendo, we're a special snowflake" just becomes a load of bull sh*t.
Sony and MS market constantly on television (successfully at that). Marketing has been essential to most successful home consoles. There's nothing magical or special about marketing a console game vs a smartphone game.
NOA in general needs to be completely overhauled, it's fairly plain as day they are incompetent. No you wouldn't want a fanboy running the company, but someone with some actual understanding of the business who's more progressive and Westernized, understands modern (not 1980s) marketing, would be a world of help.
