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Ka-pi96 said:

Yeah I know they own the IP still, I just would have thought they could have gotten a better deal to have the same publisher worldwide. Surely publishers would be happy to offer a better rate if they are getting that much more business? Maybe not though, maybe it was more cost effective to do it this way.

I do wonder if CD Projekt will end up large enough to publish their own games at some point though.

They do, if only digitally and on PC, with GOG.com

Having only one real IP with the Witcher with one game release every few years makes such deals with other companies pretty much a must. I don't know the reason why it is a different one in every region, but if I had to guess I'd say they sold the publishing rights of their game to the highest bidder in each respective region.