Nintendo strategy has been (and will be) to make money off software. They won't go subsidising software, but they may do so with the hardware.
So each time a new game comes out, retailers will offer a "Wii + game" package. Its a smart way to move hardware, and also to sell software (the difference may be $20 or $30 between buying them separately).
Each consumer will only do this once (as they only need the hardware once), then they buy full priced (or whatever) software.
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It may even be the retailers driving the completely - to compete for marketshare.
Do retailers have a margin on selling a Wii? (I know last gen, all consoles were sold at cost).
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There is no real reason for Nintendo themselves to offer a better "real" pack-in deal. Lets wait until the Wii stops selling out for starters ;)
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