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Since the 90s, it's being a free fall for Nintendo. They lost the touch with the 21st century completely.

The only thing they will have with this is that big channels will start to avoid doing Nintendo related videos, so they are losing free advertising. Anyway, most of them just show PS/PC/XB games anyway.

They are censoring content that is under fair use terms. They are just scaring youtubers with basically a lawsuit threat if they don't play by the rules. Of course, it just applies to people that are monetizing the videos, but that basically means the big channels that get 99% of the views. The lack of defined blocking rules mean that they will do it as they wish. Liked Mario Kart? Publish it. Don't like it? Ok, your video is blocked.