| AlfredoTurkey said:
That doesn't make sense though. Why would Sony just CHOOSE not to focus as hard on the most lucrative market? Don't you think that if they COULD spank MS, they would? What reason do they have not to do something like that? |
Because the US is not the only important market. Europe is arguably as large as the US and the ROW market is growing. Look at Playstation's presence in the Taipei Game Show. Having a strong worldwide presence is obviously much more important than capturing one market, despite how big it may be. You want to appeal to as many demographics as you can.
The X1 was getting spanked before the price cut. A 1.1 million deficit prior to November is pretty big and Microsoft had to pull out its guns in order to prevent the PS4 from hitting the point of no return. Yes, the PS4 got outsold during the holidays, but it was not enough for Microsoft to win the year. This year will be no different. The PS4 has a much stronger and more evenly distributed exclusive lineup. The Order in February, Bloodborne in March, MLB 15 in March, Toukiden Kiwami in March, and Omega Quintet in April. Other exclusives such as Ratchet & Clank Redux, Tearaway Unfolded, and Final Fantasy X/X-2 HD may come out in the first half, too. They'll likely be out in May since there aren't any exclusives that are coming out that month. Sony also has exclusive marketing with Mortal Kombat X and Batman: Arkham Knight.
Sony will be more prepared going into this holiday season and thus, the PS4 will not be outsold as much. Not to mention, Sony still has a price cut in its back pocket just in case. Microsoft will need to work way way harder than Sony to win the US. Sony's gameplan, on the other hand, is quite simple: don't get outsold be a whole lot during the holidays.
