TheLastStarFighter on 02 February 2015
I think there is some confusion here. I don't think it's that a Wii U is sold at a loss in terms of components, etc, it's that operating the manufacturing operations increases costs and eats into Nintendo's profits. Q4 is almost always a drain on their profits because they are maintaining the same operations and overhead, but taking in less revenue than in Q3.
Wii U operations, as a whole, are not very profitable and most likely losing money. It doesn't mean that making and selling an individual Wii U loses money, but rather making, marketing, developing games, storing inventory, etc, loses money. Adding in producing more of them increases losses.
