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They do. I mean if you watch like Gamexplain or some other bigger known ones that use Nintendo for instance when Smash bros came out htey got the game and like 3-4 amiibo's that came into the mail.

I saw some other lesser known sites get the game and only 1 amiibo.

Heck it only takes a second to look at like some places and see them posting for example Majora's Mask footage for like a wekk now.  That's cause they got a copy of the game already to start their reviewing.  Of course they can't post up many thing or the review till like release or whatever.  But they get the games.