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Soundwave said:
baloofarsan said:

Honestly they might need to go back to Yamauchi's playbook ... the NES and SNES both used relatively off the shelf components and Yamauchi hardballed SGI into giving them an even better price on a chip that was a bargain to begin with. 

This was actually Gunpei Yokois philosophy: "Lateral Thinking with Withered Technology". 

"Withered technology" in this context refers to a mature technology which is cheap and well understood. "Lateral thinking" refers to finding radical new ways of using such technology.

http://en.m.wikipedia.org/wiki/Gunpei_Yokoi#Lateral_Thinking_with_Withered_Technology