Theory on why Sony couldn't drop price on the PS4 last holiday

[SWORDF1SH]

Mikmster said:

SWORDF1SH said:

I believe it was in the US. They lost a lot of ground and gave the X1 good momentum going into this year.

Yahh no, X1 has no momantum just look at amazon.  It was a fire sale, no point in countering that.  Especially since it proved ineffective vs the PS4 long term.  MS hurt them selves as much as they gained, sony saw that and sat back and did nothing.  

It could very well be true. It definitely makes sense to not jump when MS jumps but it also makes sense to have good deals in the holidy to push your product. PS4 had decent sales in the US but nothing special. They should of had something planned regardless what Ms were doing. To me that points to lack of units. They controlled exactly what they wanted to sell.