Theory on why Sony couldn't drop price on the PS4 last holiday

[SWORDF1SH]

TheGoldenBoy said:

SWORDF1SH said:

I believe it was in the US. They lost a lot of ground and gave the X1 good momentum going into this year.

And Sony obviously didn't. As of right now they're doing better at most retailers, including Amazon (which has been right for every NPD I think), even with the XBO priced $50 cheaper. If they can win every month until October, I don't think they'll mind possibly losing Nov+Dec.

The X1 baseline is going to be a lot higher in the US and if Sony decide to not cut the price next holiday, the X1 with Halo could win the whole year by just beating the PS4 in Nov and Dec. Nov and Dec are the most important months. Sony will want to beat their competition in those months.