Nem said:
thom said:
Not trying to single you out, but you've mentioned marketing several times in this thread, and I think you are confusing it with, or lumping it in with product development and sales. They are three very different things.
Marketing does not take place until a business has decided that a product has the potential to sell, and development time has been put against said product.
If third parties are not even making games for Wii U, their marketing team has nothing to do with it.
Likewise, if the company develops a product, but it is a turd, marketing can only go so far (see Sonic Boom).
I guess what I am trying to say is that in regards to lack of third party support on Wii U, marketing has extremely little to do with it. A marketing team cannot market what does not exist. I mean they could, I guess, but it probably would not be a very sustainable business model.
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You are confusing marketing with advertisement. Its a common mistake people make.
Marketing is the umbrela that determines wich product you are gonna place where and how. It includes sales and product development within it, aswell as advertisement. Though the product development itself takes place before you decide where you will place it. Its also possible for it to be backwards, if you spot an unfulfilled desire that is a business opportunity, you may want to turn your product development into it.
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Lol I work for an agency, I'm pretty sure I know the difference between marketing and advertising.
A business does not turn to their marketing department to determine what games to develop next. Sorry, it just doesn't work like that. Their R&D team is going to handle that.
